Arc of their Lives

Last year, The Arc of San Antonio approached us with an exciting challenge: to create videos for their annual gala but with a twist. Instead of the usual testimonial videos, they wanted something that could deeply resonate with the audience and truly showcase the impact The Arc has on the lives of its participants and their families.

A new approach to storytelling
Inspired by this challenge, we proposed a two-part "Day in the Life" series, splitting the narrative into two perspectives—one from the participant, James, and the other from his mother and caregiver, Jocelyn. Over two days, we were welcomed into their lives, capturing the everyday moments that illustrate the profound impact The Arc of San Antonio has on their family.

James' Journey
In the first video, we follow James through his day at The Arc. From engaging in educational sessions to enjoying recreational activities, the video highlights how The Arc's programs have been instrumental in helping him develop crucial life skills and social connections. It was an honor to document James’ growth and joy, providing a window into his world and the support he receives.

Jocelyn's Journey
The second video shifts the focus to Jocelyn, who shares her experiences as both a mother and caregiver. We captured her balancing work, personal life, and caregiving responsibilities, all made possible by the support The Arc provides. Jocelyn’s story is a powerful testament to how The Arc enables families to maintain a sense of normalcy while caring for their loved ones with IDD.

We were thrilled to hear from The Arc about the positive feedback the videos received. The two-video approach effectively communicated The Arc's impact, resonating well with the audience. Dona shared that the videos not only drew the audience’s attention at the gala but also led to a 10% increase in donations compared to previous years. The videos' success has prompted The Arc to use them in future presentations and fundraising efforts throughout the year.